Blogger Town


The silk cami was all the rage this summer and there's no reason you can't translate it to Fall. Layer it over a t-shirt for a more casual look or wear it over a dress shirt like I did for a more elevated style. Once this Indian summer passes, I'll be definitely pairing this with my leather jacket and boots.

On another note, Vogue threw some serious shade at bloggers this past Tuesday, condemning bloggers as "pathetic" and "desperate" for attention; even making a snide remark at whether bloggers knew to vote. There was a cry of outrage from big time bloggers including Aimee Song, Susie Bubble, Danielle Bernstein, and Shea Marie.

While I understand the growing frustration of witnessing social media as an alternative platform for fashion, I believe the Vogue editors have missed some key points in their criticism of bloggers:

1. Blogging is a full time job. On the surface, the agenda for the day seems to be two things: pick an outfit and shoot it. But simple is the new complicated; and uploading one post can take an entire day of prepping (outfit, hair, makeup), scouting (location, time of day), shooting, editing, posting and finally promoting (Facebook, Instagram, Twitter). While a professional shoot has an entire team devoted to the one photo that will be immortalized on a magazine cover, bloggers are generally a one-man/woman army. For the majority of bloggers, there are no make-up artists, hair stylists, or producers. There are no production interns to fetch our coffee, or social media assistants to help us write our post. These bloggers embraced the changing social trends and have left a name for themselves.

2. Bloggers are socially conscious. Of course there are exceptions to every rule, but bloggers like  Aimee Song do dedicate their time to helping the homeless and other humanitarian causes.  Not all good deeds need to be published or recognized for the sake of publicity; after all, "when you give to the needy, don't let your left hand know what your right hand is doing."

3. Fashion Week is a place where fashion designers display their newest collections for buyers and the media, ultimately to boost sales. It's all about marketing. In the past, it was a gathering of elite fashion journalists and editors to inform the public of what's "in." In recent years, with the emergence of bloggers, the general public is simply more interested in what outfits are possible rather than being told how to wear the said outfits. Outfit changes make perfect sense because they are supporting and promoting the designer shows that they are attending. Red carpet events are an even grander display of outfit changes, where the hottest topics are simply what the celebrities are wearing.

4. Social Media is not toxic for the runway. Times are changing and they're changing fast. 10 years ago, we had to carry a camera, mp3 player, laptop and a phone to replace the all-inclusive smartphones in our back pockets. Social media has come a long way from being a tool for spying on our crushes to a global platform for fashion, art, music, and more. I can understand how it can be annoying to have hundreds of phones out recording all the shows, but quite frankly, I would not have been able to watch these fashion shows if it weren't for social media.

Onions have layers and so do bloggers. Of course, there are exceptions to every rule, but I'm talking about the ones who are committed to the hard work of blogging. It's not just a hobby. It's a hustle. I can tell you that, and I don't even put in half the amount of work as some of my blogger friends.

What were your thoughts about this whole Vogue vs. Blogger issue?


Maggie S.

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